Founded in 2005, End-to-End Analytics is headquartered in Palo Alto with offices in Brazil and employs around 70 staff.

The company works with clients in sectors including technology, retail, industrial, automotive and consumer goods, with a focus on supply chain, forecasting, trade promotion, pricing, marketing, and customer analytics.

Following the completion of the acquisition, End-to-End Analytics will join Accenture’s Applied Intelligence practice in North and South America.

The deal is the latest in a series of moves from Accenture to acquire analytics, artificial intelligence and data businesses, including its acquisitions of Clarity Insights in the US, French data consulting and engineering firm Sentelis and data analytics business Byte Prophecy in India.

Sanjeev Vohra, global lead for Accenture Applied Intelligence, said: “By adding End-to-End Analytics to Accenture Applied Intelligence, we look forward to scaling their approach to data science blended with our functional consulting practice to help our clients navigate the pace of change and gain more business value from their data and AI investments.”

Colin Kessinger, managing partner, End-to-End Analytics, said: “Joining Accenture will enable us to scale the impact of our work with an even broader client base, give our people new opportunities to grow their careers, and deepen the bench of valuable skills at the company.”

The terms of the acquisition have not been disclosed, and completion is subject to closing conditions.