Headquartered in Paris, The BVA Family is the owner of brands including pack testing company PRS In Vivo, insight consultancies BVA in France and the UK’s BDRC, and Italian research business Doxa.

The group specialises in packaging testing, customer experience, mystery shopping and research for government and public services, and research methodologies in services, luxury, consumer goods and behavioural sciences. It employs over 900 people globally.

The BVA Family, formerly BVA Group, underwent a management buyout (MBO) in 2021. The MBO saw the group restructure its capital, with over 60% of capital held by management and 40% by private equity fund Naxicap.

Ben Page, chief executive, Ipsos (pictured), said: “This acquisition strengthens our offering in France and gives us new opportunities in the UK and Italy.

“The purchase of The BVA Family, respected for its expertise in a range of different areas of research, will encourage further growth and innovation together.”

The financial terms of the acquisition have not been disclosed and its completion is subject to customary regulatory approvals.

Gerard Lopez and Pascal Gaudin, chairmen of The BVA Family, said: “We are pleased to join forces with Ipsos, one of the world leaders in market research. This partnership allows us to leverage its international presence and solid competencies, significantly enhancing our capabilities to provide cutting-edge insights to our clients.”