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Innovations

How innovation in market research and data analytics is leading to better customer insight.

Nicki Morley
Features

‘We are sparring partners to our clients’

Research Live interviews Kantar’s Nicki Morley about her new role as global innovation lead, and how research can help brands make bolder moves.

2 AprLiam Kay-McClean
News

Synthetic data ‘unlikely to replace’ primary data, says report

28 MarLiam Kay-McClean
Syntheticdata abstract image
News

Toluna rebrands three agencies under single identity

26 MarLiam Kay-McClean
Rebrand
News

Carbon Arc raises $56m funding for insights exchange

24 Mar
Datasets
Writer's Opinion

While the promise of open data is appealing, there are significant ethical and privacy issues to address, particularly when it comes to health data.

Debi Hart
Contributor
Write For Us
Opinion

Breaking free from algorithmic loops

20 MarTim Stock
Hands holding data points in shape of a brain
News

Stravito launches new features for gen AI platform

20 Mar
AI chip
Opinion

Immersing ourselves in AI: A Texas takeover at SXSW

19 MarJames Turner
austin texas skyline at sunset
News

Qualtrics releases AI agents for CX

19 Mar
AI data abstract image
News

Touchstone Research releases AI survey tools

10 Mar
Aaron Burch
News

Accenture invests in synthetic audience startup Aaru

6 MarKatie McQuater
accenture office
Opinion

Why AI allows us to be more strategic in the innovation process

27 FebFebronia Ruocco
five ascending white blocks connected by dark line against a pink background
Features

Marketers tell us what works with packaging redesign research

26 FebWilliam Caruso
bottles and other product containers of varying sizes, all blank, without labels
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