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Middle East and Africa

Market research news and opinion from the Middle East and Africa.

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News

Advertising growth forecasts fall due to economic turbulence

There has been a one percentage point cut in global advertising spend growth forecasts due to the risk of stagflation or recession and the impact of US tariffs, according to marketing effectiveness body Warc.

27 MarLiam Kay-McClean
News

M+C Saatchi launches AI cultural analysis tool

19 Mar
Cultural analysis abstract image
Opinion

Why did we all ‘fall into’ research?

13 MarChristina Tarbotton
waterfall at sunrise in Arizona, USA
Opinion

Brand purpose: Tough decisions for tough times

10 MarColin Strong
Uncertainty question marks economy_crop
Writer's Opinion

While the promise of open data is appealing, there are significant ethical and privacy issues to address, particularly when it comes to health data.

Debi Hart
Contributor
Write For Us
Features

CNN’s Mark Thompson & Crawford Hollingworth on the misinformation challenge

7 MarKatie McQuater
dice showing the words fake and fact
News

Global Data Quality Excellence Pledge created

4 MarLiam Kay-McClean
Data quality abstract image
News

Change of leadership at Unilever

26 Feb
fernando fernandez
News

Anne-Sophie Damelincourt elected Esomar president

25 Feb
anne-sophie damelincourt
News

Field Notes offers free access to freelancers and job seekers

24 Feb
freelancer working from home at desk
News

Comscore expands YouTube measurement outside US

21 Feb
YouTube on a mobile phone
Opinion

How to prioritise strategic thinking in 2025

19 FebClaire Rainey
person writing on coloured post-it notes on a glass office wall while holding a takeaway coffee cup
Opinion

Time to reinvent the agency-client relationship

13 FebMatilda Andersson
coffee in red cup with a love heart shape in the milk, on table next to a laptop
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