The product includes: Cultural Traction (measuring its VIBE – how visionary, inspiring, bold and exciting a brand is perceived to be); Brand Equity and CharacterLab which allows brand to test the strength and nature of a brand’s character.

Snapshot is available on the ZappiStore platform, allowing marketers to answer questions in hours, by automating the process. Sample is provided by digital data collection company, Kantar’s Lightspeed GMI.

Ryan Barry (pictured), senior vice-president ZappiStore NA, said: “Cultural relevance is more important now than ever, particularly when coupled with other core brand health metrics through Added Value’s methodology. Providing agency and corporate clients with a way to achieve such impactful results, in just a few hours, will be really useful to empower on-going brand pulsing, pitches, as well as to generally see where brands stand in their category and among the world’s most innovative brands.”