Brands will need new ad formats for smartwatches
This growth will be fuelled by brands such as Apple entering this market combined with consumers becoming more familiar and interested in wearable technology. However the study from Juniper Research, Digital Advertising: Online, Mobile & Wearables 2014-2019, also pointed to brands needed to devise and roll out new advertising formats that are designed to work on the more limited smartwatch screen.
The report also pointed to behavioural differences between smartphone and smartwatch use that will impact advertisers. For example, consumers view smartwatch screens for seconds rather than minutes, so advertisers will have less time to engage the audience.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments