The collaboration was announced at Advertising Week Asia and will bring together data and creativity in the social space.

Brave Bison and Unruly have worked independently on many of the same brand campaigns over the past four years across the Asia-Pacific market including campaigns for ANA, Shell and Procter & Gamble.

As partners, Unruly will supply the data, insights and distribution while Brave Bison will create the ideas and production.

Caroline Troman, general manager for APAC at Brave Bison said: “We are really excited to be partnered with Unruly, it was a completely natural fit, both our businesses have the same strategic approach to social video and both offer complementary elements. Together we offer something unique to the market – creativity and data working together from the onset.”

Phil Townend, chief commercial officer APAC at Unruly added: “Now advertisers have a trusted end to end solution which combines best in class creativity, programmatic activation and measurement as they seek to reconnect with consumers at a human level.”