Cello Health Insight appoints Munro to IQ
Munro (pictured) joins Cello Health Insight from Research Partnership and will work alongside joint head Gracie van Kemenade, who joined Cello Health Insight in 2012 from Kantar Health.
He has worked in international healthcare market research since 1999 and has specialist experience in actionable segmentation, realistic demand assessment (including a variety of conjoint and trade-off approaches) and multiple stakeholder pricing research.
Cello Health Insight’s IQ practice was established in 2012 and has grown rapidly, delivering 30% growth year on year from 2014-2015.
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