Part of the CIE Group, Cherry Picked will offer research recruitment services to businesses in the UK and internationally including focus groups, online communities and message boards specialising in a variety of audiences including hard to reach groups such as senior stakeholders and opinion formers.

Clients already on board include River Research, Naked Eye Research and Sponsorship Intelligence and the company said it was formed in response to demands from clients for a unique and experienced approach to fieldwork management.

Cherry Picked fieldwork manager Natalie Read said: “We spent a long time understanding the needs of the research industry and identified a gap in the market for trusted fieldwork partners. As a result, Cherry Picked has a unique offering that adds value to agencies and helps enhance the existing relationships they have with their clients.”