CivicScience appoints former banker as president
Tibbits joins CivicScience from the investment banking industry, where she led media and entertainment practices as a managing director at investment banks Capstone Partners, DC Advisory and Progress Partners.
Prior to banking, Tibbits’ media industry career included leadership roles at LittleThings Hearst and ESPN.
At CivicScience, she will be responsible for operations and lead commercial-facing teams across data-driven advertising, media partnerships, consumer data and insights, and audience activation and measurement.
John Dick, founder and chief executive, CivicScience, said: “As we continue to scale our business, I am confident that Gretchen’s expertise in guiding organisations through pivotal moments of growth and transformation will be essential.”
CivicScience offers an attitudinal database used to inform advertising, communications, product and financial strategies.
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