Creston Group’s market research and neuroscience offer, incorporating ICM Unlimited, Marketing Sciences Unlimited and Walnut Unlimited, combined with Future Foundation’s consumer trends strength, will deliver insights directly to clients and enhance Creston Unlimited’s strategic and creative offer. For joint activity, Future Foundation will trade as Future Foundation Unlimited.

Future Foundation was set up in 1996 and works with more than 200 global brands on future trends, drawing on proprietary quantitative and qualitative research across 25 global markets. 

As well as its nVision trend service, Future Foundation delivers tailored consultancy services such as trend mapping, innovation, scenario planning, segmentation and training.

Creston Unlimited and Future Foundation have already successfully partnered together for clients but this more formal announcement will mean both companies refer clients to each other and jointly pitch for opportunities.

Barrie Brien, Creston’s group chief executive, (pictured) said: “The combination of Future Foundation’s trends forecasting and our market research, will give us a unique insight for our clients into current and future consumer behaviour.”