The tool gives users quick and easy access to survey programming and management, global target audiences, and interactive data visualisation. Users can program and manage surveys on their own, share tasks with team members or use Critical Mix’s team of programmers. 

Erinn Taylor, chief product officer at Critical Mix said: “We’ve built CMIX using modern technology and a focus on an intuitive user interface to simplify the end-to-end process of collecting data to create insights. The CMIX solution is API driven for complete freedom of integration and delivers engaging surveys across all devices.”