Winkler (pictured) was previously head of insight for Asia-Pacific (Apac) at publisher Vice Media, and for the past few months has worked with Crowd DNA as part of its KIN network.  

She will divide her time between Melbourne, Sydney and Singapore, reporting to the company’s Apac lead, Elyse Pigram.

Crowd DNA opened its Australia office in July 2019.

Andy Crysell, group managing director at Crowd DNA, said: “Steph’s thinking chimes with our culture-first point of view and she brings with her fantastic experience in the region – in particular, in areas of relevance to Crowd DNA such as media, youth audiences, and working with unstructured data.”