The acquisition is aimed at improving Deloitte India’s advisory capabilities for advertising and marketing, and also will allow Spatial Access to draw upon Deloitte’s technology and data analytics and global reach.

Spatial Access was set up 15 years ago and focuses on advising customers on their media spend. The terms of the acquisition were not disclosed.

Meenakshi Menon, founder of Spatial Access, said: “At Spatial Access, our differentiator lies in understanding the key challenges of the advertising and marketing fraternity.

“This proposition – combined with the need to scale up the impact of marketing through the technology and analytics skills of Deloitte – is poised to provide a more holistic, effective, and efficient solution suite on a larger platform and, most importantly, deliver significantly enhanced value to our stakeholders.”

Chandrashekar Mantha, partner at Deloitte India, said: “Deloitte strengthens its foothold in the advertising and marketing advisory space by enabling our clients to enhance the effectiveness of their marketing spends which are directly aligned to their business objectives.”