The partnership will mean Digital Taxonomy’s Codeit coding solution can be applied directly into the Askia platform. Codeit codes free-text verbatim responses, through text matching, NLP and text analytics, machine learning and human coders.

Codeit’s integration with Askia uses real-time APIs (Application Programming Interfaces)to ensure seamless coding, with data flowing transparently between the two systems.

Richard Collins, chief customer officer at Askia, said: “Askia and Digital Taxonomy have worked very closely on this integration; we’re delighted that Askia users can now take advantage of the latest advances in coding technology.”

Tim Brandwood, CTO at Digital Taxonomy added: “Codeit brings the value of open-ended material into the modern market research world, by removing the cost, time and error constraints associated with legacy coding tools.”