Zimmerman (pictured) has been with the business for almost five years and was previously chief of staff with experience in operations, growth planning, sales, process re-engineering and M&A integration.

He was part of the leadership of the Research Now and SSI integration. 

In this new role, Zimmerman will organise new products to integrate Dynata’s telephone interviewing and online data gathering.

He said: “Our massive CATI infrastructure conducts over six million telephone interviews annually via seven call-centres, supported by more than 2,000 employees. I look forward to accelerating the development and expansion of our CATI solutions to meet the growing needs of our customers.”