Hanson-Drury has extensive experience in data-driven product development and product management in market research and was previously executive vice-president, global product, at Zappistore.

Prior to joining Zappistore, Hanson-Drury was with Lightspeed, where she held a variety of roles, latterly as director of product development.

This is part of a number of moves which includes Bob Fawson, who most recently headed Dynata’s product development, now leading the panel and partnerships team; Ryan Jantz, who headed the panel and partnerships team, will now lead global operations; while Mark Slobbe, former head of global operations, is leaving the company.

In addition to these changes, Yaron Zimmerman, former chief of staff, will assume the newly created position of general manager, emerging platforms. Renaud Farrugia, Dynata’s managing director for France and Southern Europe, will move into the chief of staff position.

Gary Laben, chief executive officer, said: “Tiama’s experience with online data product development and platforms will be invaluable as we accelerate innovative solutions to help our customers grow. Her experience in sales and business development gives her an understanding of the importance of customer relationships in providing products that meet client needs.”

He added: “These organisational changes demonstrate our commitment to helping our customers achieve better outcomes and greater competitive advantage in a rapidly evolving business environment.”