Headquartered in Abu Dhabi, All About Brands works with international and local organisations, advising on strategic marketing and communications strategies.

The partnership will focus on the link between stakeholder research and media insight.

Through the partnership, London-headquartered Echo Research will be able to offer increased on-the-ground support to its clients based in the region, supported by its existing teams based in the UK and US. 

Sandra Macleod, chief executive and founder of Echo Research said: “Unquestionably, the UAE is one of the most dynamic global markets today and it is right that we now increase our local presence there. 

“We look forward to working with All About Brands’ Kate Faber and her team to develop a suite of dedicated talent services aimed at supporting clients based in the UAE and more broadly across the region.” 

Kate Faber, chief executive and managing director, All About Brands said, "We are excited to join forces with Echo Research in this strategic partnership, which marks the convergence of research precision and creative excellence.”