The partnership will enable EMI and its clients to leverage Vancery’s community of high-quality, vetted, and verified B2B professionals for both quantitative and qualitative research initiatives.

The Vancery community of experts provides clients with access to a number of tools, including B2B respondent profile information and repeatable connections. It also gives Vancery a new sales channel to accelerate its growth through EMI’s existing client base.

Commenting on the joint venture, Michael Holmes, chief executive and founder of EMI Research Solutions, said: “This partnership allows EMI to continue our mission of providing high-quality insights to our clients. 

“The Vancery community is unique in the B2B space. I am proud that we are going to offer the high-quality insights their community members can provide to our clients.”    

Vancery chief executive & founder Gunnar Gregory added: “We are thrilled with the new partnership and the opportunities it will bring for Vancery to add value for the research community. Our collaboration with EMI will help us to bring greater degrees of data quality and cutting-edge research technologies to customers.”