Euromonitor launches product claims tool
The system is based on Euromonitor’s e-commerce insight tool and tracks 150 ethical and dietary products to identify online claims including ‘organic’ and ‘gluten-free'.
It offers data on online penetration of particular terms across 40 countries and 11 industries to inform brand positioning, targeting and benchmarking.
Katharina Bagul, food and nutrition industry manager, Euromonitor International, said the tool would help companies to "monitor developing trends and find white spaces".
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments