FocusVision hires cognitive neuroscience specialist
Baum specialises in using cognitive neuroscience and psychology methodologies, in particular applied to areas such as concept research, branding research, package testing, segmentation, implicit psychological testing and sensory evaluation.
He was previously a quantitative research consultant at Millward Brown, and before that a senior director of cognitive research strategy at Buyology.
“Ryan’s experiences with methodologies used in cognitive neuroscience and psychology will help us continue to advance our state-of-the-art Quant+Qual technology platforms,” said Steve August, CMO of FocusVision.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments