Coen (pictured) will work with major clients in his new role and help companies with growth and brand equity strategies.

Before taking up his new role, Coen was vice-president, offer and engagement team lead at Morning Consult, where he spent more than two years.

Prior to that, Coen led the US central region for Kantar, leading its client service team in partnership with business development, and in total spent more than 20 years at Kantar Insights.

Tom Neri, commercial director at GfK North America, said: “We are thrilled to have a veteran research leader in Jeremy on our team to bring our clients the highest level of expertise and consulting.

“His depth of experience and consistent focus on relevant solutions will help brands make the most of our industry-leading insights.”