Havas health arm launches analytics practice
The tool analyses clients’ advertising catalogues, tagging creative attributes and comparing them to performance data using machine learning and computer vision technology.
Havas Health & You has partnered with creative technology company VidMob to build the platform, using a customised version of its Agile Creative Studio tool.
The agency is also working with VidMob to develop an in-house data science practice focused on first-party healthcare data.
Donna Murphy, global chief executive of Havas Health & You, said: "We wanted to build the right platform, with the right partner, to give our clients access to a deeper understanding of their creative’s effectiveness, with access to useful data that they can react to quickly and cost-effectively."
Havas Health & You comprises Havas Life, Health4Brands (H4B), Lynx, Havas Life PR and Havas Health Plus.
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