The eValuate range of products includes automated concept and pack testing tools Concept eValuate and Pack eValuate, and will be joined later by the automated idea screening tool Idea eValuate.

Product eValuate, which tests products in a real home environment, will also be launched at a later date.

Will Galgey, chief executive of Kantar Marketplace, said: “As we look to recover from the Covid-19 pandemic, it has never been more important to identify the ideas that will transform your business and develop them quickly.

“Great innovation now will accelerate recovery from the post-pandemic economic crisis, and equally importantly, strengthen the brand to grow faster over the long term.”