Kantar Media hires De Vos
De Vos (pictured) was previously global product lead for media measurement and industry lead for media and entertainment for the Netherlands at GfK. Prior to that, he was managing director at Stichting KijkOnderzoek (SKO).
In his new role, he will lead the development of Kantar’s audience offer, which spans currency measurement, third party audience data, digital behavioural data and consumer insights. Taking up the role in June, he will be part of part of Kantar Media’s Global Product function.
Andy Brown, global chief executive and chairman of Kantar Media, said: "Bas’s achievements as managing director for SKO Netherlands (JIC for video measurement) are recognised across the industry.
"His deep knowledge of the digital ecosystem and the TV and video industry will ensure Kantar Media continues to develop holistic, future proofed solutions for our clients."
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments