Kantar Media wins Thai TV measurement contract
The five-year contract, which will begin in 2017, follows a competitive tender involving Kantar Media, GfK and Video Research.
The service will comprise a representative panel of 3,000 homes and will measure viewing on the TV set (Core TV), tablets, smartphones and PC’s (Extended TV).
Thailand’s Media Research Development Association includes representatives from the major broadcasters, TV operators (satellite, cable and free to air) and media agencies.
Kantar Media and its sister company TNS will begin establishing a specialist audience measurement team in Bangkok later this month.
This is the latest in Kantar Media’s investment in Asia Pacific which include launching audience measurement services in Singapore and Malaysia with digital advertising monitoring in Vietnam and Indonesia soon to follow.
In addition, Nick Burfitt re-locates from London to Singapore as managing director for Asia Pacific. He has worked in TNS and Kantar Media for more than 20 years, most recently leading the use of return path data in TV measurement.
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