The acquisition will allow Leger to offer its clients new services in custom digital campaigns, customer segmentation, optimising advertising messaging and prioritising platforms.

Following the acquisition, Ressac will retain its existing branding and leadership team.

Leger is a Canadian-owned market research, political polling and analytics company, with more than 600 employees in eight Canadian and US offices.

Ressac is a digital marketing agency that specialises in branded content and media performance.

Jean-Marc Léger, president at Leger, said: “This is an exceptional marriage between market research and digital performance that will benefit all our North American clients.”

Pablo Stevenson, president at Ressac, said: “This acquisition represents a partnership based on trust and collaboration between two teams that share a common culture, values and aspirations.”