Carter was previously senior vice-president, client services at Vision Critical in London. She has also been managing director at Kantar Worldpanel in the US, and group director at Nielsen Canada.  

At Leger she will lead the Toronto office and help Ontario-based clients integrate new technologies to get insights and gain marketing intelligence. 

Jean-Marc Leger, president of Leger, said: “Michelle is the right person at the right time for Leger to integrate our new technological solutions on the Toronto market: the real-time voice of customer, Leger Metrics, and the online community platform, Fuel Cycle.”