Lotame bags $11m for audience data management platform
All the firm’s existing investors, including Hillcrest, Battery Ventures and Pinnacle Ventures, took part in the funding. In 2008, investors pumped $13m into the firm.
The Crowd Control platform is used by publishers and marketers to better understand and activate audiences for online display advertising.
Jason Green, a general partner at investor Emergence Capital, said: “Lotame’s continued success is a result of their clarity of vision and focus around giving publishers greater insight into their customers and leading brand advertisers access to the specific audiences they want to reach.”
Lotame is headed by chief executive officer Andy Monfried (pictured). In support of the Crowd Control platform, the company has formed a Platform Sales Group, appointing Bruce Budkofsky as group lead and vice preisdent of platform sales and services and Andrew Bradway as director of platform recruitment. Lotame CMO Eric Porres also joins the department as vice president of business development.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments