Prior to joining 4INFO, Mallon (pictured) was principal architect for measurement and insights products at Microsoft. There, he led the development of pre- and post- campaign measurement and insights solutions. He has also been vice president of Yahoo AdLabs, a global research and thought leadership group within Yahoo Labs, as well as holding senior roles at Ipsos ASI and Dynamic Logic.

“Ken Mallon’s expertise is the ultimate fit for 4INFO’s growth and continued innovation,” said Tim Jenkins, CEO of 4INFO. “His experience aligns perfectly with our focus on precise consumer targeting and providing insights throughout the customer journey — all the way to the cash register — to measure mobile ad campaign success based on actual in-store sales lift.”