In this new role, Palmer will be responsible for building upon the agency’s research, insights and data science foundation to deliver a portfolio of data-driven, scalable products and services to serve a range of clients, including media companies, sports leagues and brands. 

Palmer joins MarketCast from NBCUniversal, where she spent the last few years on NBC’s content distribution digital products team developing and launching content initiatives and data and analytics tools on the broadcast and streaming sides of the business.

Most recently, she oversaw the development and launch of NBC’s platform for distributing 2020 Tokyo Olympics content to millions of cable TV viewers. Before NBCU, Palmer was at Yahoo! for nearly a decade where she managed product teams responsible for creating new products and services to optimise and measure online advertising campaigns. 

“We believe the future of research and analytics will be powered by fusing primary research methodologies with big data sources and technology and Carmen’s addition to our leadership team fast tracks our efforts and vision,” said John Batter, chief executive of MarketCast. “Carmen’s experience managing large product teams inside big media businesses, and working against tough deadlines with multiple data partners, makes her the perfect fit for our growing team and roadmap.”