The unit will focus on practical solutions to issues arising from the imposition of tariffs, and help brands adjust to the post-tariff reality.

There are 10 members of the Strategic Navigators team, based in the UK, US, Netherlands and Germany, with a focus on technology, marketing and AI.

The creation of the Strategic Navigators team follows the introduction by the US of 10% tariffs on all trading partners, with some nations, in particular China, facing higher fees.

Andrew Dimitriou, chief client and growth officer at Dept, wrote in a blog post that the team would aim to provide guidance and advice for brands on how to navigate tariffs.

“The immediate impact is clear: squeezed margins, rising costs, and disrupted supply chains. But for forward-thinking brands, this disruption presents a unique opportunity,” Dimitriou said.

“It’s a chance to not only adapt but to fundamentally transform marketing strategies for long-term advantage.”

He added: “Our mission is simple: to provide our clients with the strategic guidance and practical tools they need to not just react to these challenges, but to proactively reshape their marketing for a more resilient future.

“This involves a shift in mindset, moving beyond short-term fixes to embrace long-term strategic advantages.”