Markey takes aim at cross-device tracking’s ‘privacy implications’
The basis of Markey’s letter is a New York Times article, which explained how companies are able to “determine that a cellphone, work computer, home computer and tablet belong to the same person, even if the devices are in no way connected”.
According to Markey: “Such persistent and pervasive tracking raises a number of important privacy concerns for all Americans.”
But of course, cross-device tracking is particularly important for media measurement and channel attribution models.
Click here to read the New York Times article, and here for Markey’s full letter.
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