Sales Lift Metrics shows the causal impact of specific campaign tactics on incremental sales results allowing marketers to tweak with campaign elements to improve its effectiveness. 

The service uses machine learning methodologies to deliver weekly incremental sales metrics. The information it charts includes: audience targets, media placements, creative messaging and ad formats.

Leslie Wood, chief research officer, NCS, said: “Earlier this year, we announced the application of machine learning methodologies for both audience segment creation (NCS Target Solutions) and sales lift measurements (the NCS Sales Effect Platform). In Q2 of this year, we incorporated our Super Learner innovative technology to NCS’s new in-flight Sales Lift Metrics offering to make that ideal a reality for brands who participated in our pilot phase. Now, causal sales metrics are available to all NCS clients which allows them to test, learn and optimise in near real-time.”