Varsani joins the company from Future Thinking, where he spent eight years as CATI manager. Prior to that, he was operations manager at FDS International.

At Populus, Varsani will lead the company’s telephone operations.

Chris Atkins, managing director at Populus Data Solutions, said: “I am thrilled to welcome Kalpesh to the team at PDS to lead our telephone operations. He brings with him a wealth of experience, and we are very pleased that he will be driving our industry-leading telephone operations service.

“As we approach a crucial time in UK politics, our CATI solutions will be a key methodology to capture the views of the public from a nationwide perspective through to local constituency level polls.”