Viga will be led by managing director, Lewis Reeves (pictured centre), who was previously a director at Morar Consulting and head of sales at Peanut Labs (Research Now). 

According to the announcement, Reeves’ ambitions for Viga are to ‘revolutionise three key areas of the fieldwork space': audience access, smart surveys and dynamic data. 

“A constant emphasis on efficiency, quality and delivery mean we are always striving to provide a more nimble, educated and cost effective approach for our partners," said Reeves. 

"Our flexibility allows us to support the way our clients want to work, rather than making them fit into a rigid structure we set. This is aided by a commitment to local, same market based support and management.”

Alongside Reeves, the Viga management team is made up of director of operations Pete Flower (pictured left), previously director of community development and innovation at Verve, and head of development Tom Birtchnell (pictured right), previously at CBS Outdoor.