Nielsen share sale to return $900m to investors
Thirty million shares are being sold by existing investors in the media and consumer research giant, priced at $30.25 a share.
No shares are being sold by the company in the offering and it will not receive any proceeds from the sale.
A group of six investment firms, including The Blackstone Group and Kohlberg Kravis Roberts, bought Nielsen in 2006 for $9.7bn.
An initial public offering (IPO) of Nielsen stock in January 2011 raised $1.9bn, including the proceeds of a simultaneous bond offering.
IPO shares were priced at $23 a share and 71 million were sold.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments