The set of tools includes the company’s SMS invitations product, responsive online and mobile web surveys, SMS surveys and a ready-to-use survey app.

Users will only be required to pay for outbound SMS messages and survey responses. The move follows the introduction of OnePoint’s ‘pay as you go’ pricing model last month.

Tim Snaith, chief research officer at OnePoint Global, said: “Researchers don’t need to change software providers to achieve better results. Using our software alongside their own will give them higher response rates in shorter timescales.”