OnePoint Global launches PAYG model
Researchers using the service are now able to pay a fixed price for survey responses and outbound SMS messages without the need for a fixed contract. The software offers functionality such as geofencing for in-context research.
Neil Jessop, chief executive of OnePoint Global, said: “The simplicity and transparency of pay as you go pricing creates low-cost opportunities for researchers to exploit the potential of mobile as a channel.”
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