Jones (pictured) was previously head of products and automation at Harris Interactive. Prior to that, he spent almost eight years at YouGov where he held senior director level roles and specialised in online research, and has also worked at Ipsos Mori.

James Endersby, chief executive of Opinium, said: “As we continue to harness technology to uncover powerful insights for our clients, its vital that our people are not only highly analytical but are also master communicators and story tellers with high levels of creativity and EQ. Rhys is a phenomenal researcher and is already making an impact for our clients.”