Perspective appoints Kudos Research’s Smith as MD
Smith was managing director at Kudos for over 18 years.
In addition to the appointment of Smith as managing director, Perspective has promoted Tosin Igbon, Kofi Owusu and Darren Fisher to director, while Ijeoma Olorunfunmi has become commercial director.
Matt Costin, chief executive, The BVA BDRC Group, said: “Chris brings a wealth of management experience in market research fieldwork businesses and a particularly strong specialism in B2B and international audiences, which is perfectly aligned with Perspective’s positioning in the market as a high-end, value-added data collection capability.”
An MRS fellow, Smith sits on the judging panel for the MRS Operations Awards and is also vice-chairman of the Interviewer Quality Control Scheme.
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