The funding round was led by Updata Partners, and also had supporting investments from Rittenhouse Ventures.

The funding will be used to expand Piano’s data and analytics business, and follows the recent acquisition of Norwegian data management platform Cxense at the end of 2019 and French analytics platform AT Internet last year.

A Series B funding round held in 2019 for Piano, which was also led by Updata Partners, raised $22m.

Piano runs an end-to-end platform to help global, national and local brands and publishers achieve revenue growth and run relevant audience experiences.

Trevor Kaufman, chief executive of Piano, said: “This funding, and the addition of LinkedIn as a strategic investor, will help us continue investing in the best technology and world-class talent, enabling our clients to create compelling, data-driven customer experiences.”

Scott Roberts, vice-president and head of business development at LinkedIn, said: “The opportunity to collaborate with Piano to help unlock more value for publisher content on LinkedIn makes it a natural strategic investment opportunity.”