Researchers can use the self-service ‘RealLife Answers’ product to obtain answers from behavioural data, structured in the same format as survey data. The company claims the service will make behavioural data analysis more efficient for researchers.

Chris Shaw, chief operating officer at RealityMine, said: “One of the biggest obstacles for researchers using behavioural data in their research projects is the difficulty in filtering through the large, complex dataset outputs that come from passive metering. However, with RealLife Answers, our clients get a user-friendly, high-quality passive data analysis tool.”