The partnership will see Veriff’s ID verification tool integrated into Sample Ninja’s panels to help create better user authentication.

Veriff’s ID verification adds a barrier for fraudsters by cutting off the incentive for creating fake accounts or otherwise trying to game the system because registering or cashing out is no longer feasible.

The two companies said this process would lead to significantly less fraud and improve panels’ overall data quality.

Sample Ninja chief executive officer and co-founder Tariq Mirza said: “Providing our customers with a safe and secure platform has always been a top priority at Sample Ninja.

“Veriff will facilitate this by accurately verifying that each panelist is who they claim to be.”