The partnership will allow sample providers to integrate incentives, rewards and payments into the SampleNinja platform.

Virtual Incentives is headquartered in New York and helps companies deliver incentives and rewards to consumers.

Tariq Mirza, co-founder and chief executive at SampleNinja, said: “Virtual Incentives’ innovative payments and incentives help SampleNinja users easily deliver the payouts their panellists seek.

“The Virtual Incentives partnership extends the value we are creating for the market research industry by further modernising and simplifying how a sample is managed.”

James Gary, co-founder and chief executive at Virtual Incentives, said: “We are incredibly excited to partner with SampleNinja.

“Our collaboration furthers our mission to deliver incentives and payments that excite and engage panellists.”