The company has expanded the services it offers within its market research division to include innovation and trend spotting; product testing and validation; market strategy and consulting.

Ruth Stanat, CEO of SIS International, said: "I am very pleased to launch our Beauty Innovation Consulting services. Beauty products have been a lifelong passion of mine. The time has come to expand our market research division to include consulting solutions.  

"Given how significant digital has become in the beauty industry, we are excited to evolve our offering to encompass new technologies and applications."

SIS said its beauty research and consulting offering would include access to hard-to-reach audiences including affluent high net worth individuals (HNWIs), beauty influencers, cosmetic artists and beauty salon owners and a product testing facility in Manhattan, as well as its global coverage and established market research expertise.