The company said collaborating with TrueSample will allow it to increase efficiency while maintaining data quality standards for its research.

Dorothy Dotson, director of panel/sample operations said: “Becoming a TrueSample certified panel was of critical importance to us when it came to solidifying our reputation as a trusted and high quality source of engaged, committed survey respondents.”

The new Multi-Device Fingerprint product prevents duplication by passively analysing the devices respondents use to participate in online research, and can identify the same participant across multiple devices.