The company said it would help optimise paid and organic activities on the social media platform as it identifies and monitors top-performing content; looks at competitor ad investment; and gives content inspiration.

A customisable dashboard with Instagram insights lets brands measure the results and demonstrate the value of their campaigns across all social channels in one place.

Since launching in 2010, Instagram has become one of the world’s largest social platforms with more than 800m active monthly users and more than two million advertisers. A Socialbakers study found that brands can gain three times more engagement on Instagram than on other social platforms.

Yuval Ben-Itzhak, CEO, Socialbakers said: “Publishing and promoting content on Instagram without knowing how it’s resonating with your target audience means you can easily invest in the wrong content. Socialbakers is providing marketers with smart, data-driven recommendations to help them maximise their business impact on Instagram”.