SPA Future Thinking closing in on lucrative French JV

FRANCE— SPA Future Thinking is in final negotiations with French CRM specialists Groupe Acticall to create a joint venture, known as Future Thinking France.

If fully agreed, the new company will combine SPA Future Thinking’s Paris office with the market research team within Groupe Acticall’s headquarters, also in Paris. Stephane Marder, previously managing director of research agency LH2, will head it up.

Groupe Acticall currently employs over 6,000 staff across 12 locations in France and North Africa and has turnover of over €185m.

Jon Priest, CEO at SPA Future Thinking (pictured), said: “We believe that the combination of Stephane’s leadership and Groupe Acticall’s established presence best positions us to grow in the French market.”

SPA opened its Paris office in October 2010.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts