System1 gross profit down 5% in H1 2018
Ahead of its interim results announcement, the agency said it expected gross profit to be 5% below that of the same period last year.
Operating costs in H1 were tightly controlled and, excluding its investment in the new Ad Ratings subscription service, are expected to be 14% below those in the comparable 2017/18 period.
However, underlying H1 pre-tax profits, pre-Ad Ratings and share based payments, are expected to be around £1.9m –73% above the £1.1m achieved in H1 2017/18.
The agency has invested £1.7m in Ad Ratings, a subscription service so clients can compare the effectiveness of their historic adverts with those of competitors and correlate advertising effectiveness with media spend, in H1.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments